Campaign Strategies and Case Studies
Campaign Strategies
“Good campaigns have a consistent theme, multiple customer touchpoints and are measurable.”
ZOË STETSON, COPYWRITER
New York Yankees Poland Spring® Ad Campaign
Pure Life®Household Hero Campaign
Poland Spring® Back-to-School Campaign
Celebrating Deer Park® Brand 100% Natural Spring Water’s
150th Anniversary
Zoë’s Role: Copywriter/Collaborator
Download the Full Campaign Brief 
Deer Park® 150th Anniversary Spot Story Boards (1/2)
Deer Park® 150th Anniversary Spot Story Boards (2/2)
Deer Park® 150th Anniversary Campaign Strategy
Saratoga® and “Top Chef” Season 20 Sponsor
Zoë’s Role: Copywriter/Collaborator
For the first time, the Saratoga® Brand partnered with “Top Chef” as the official Grand Prize sponsor and the Official Water partner. As the perfect complement to any well-crafted meal, Saratoga® Brand provided the Grand Prize of $250,000 to the chef who earned the coveted title of “Top Chef” World All-Star.
“Safer at Home” Nestlé Waters N.A. Pandemic Campaign
This campaign’s objective during the pandemic was to continue to provide a safe working environment at water bottling plants and to protect associates by promoting health and safety practices at work and at home/away from work.
Description: Visual posters highlighting public settings in which mask wearing is protective and recommended by CDC; Illustrative copy: Birthday parties can give you presents; Dining out can give you a break from cooking; Walks in the park can give you fresh air; Doing these things without a mask can give you and others COVID 19. Safe at Work…Safer at Home… Timing: September October Channel: Print posters/flyers and digital signage on TV monitors “I Wear My Mask Because…
Case Studies
“Case studies build trust by sharing social proof in an interesting format that uses storytelling to weave a narrative. They provide real-life examples of positive customer outcomes.”
ZOË STETSON, COPYWRITER
Why are case studies important in marketing? Case studies are essentially a play-by-play of how your customer recognized that they had a challenge they needed to overcome, why they chose you, what products or services you provided and how those products or services helped them solve their challenge.
AMBI
AMBI Interim Report
Link to Zoë’s Copywriting Details 
Download the Full Report
Price Chopper
Zoë’s Role: Copywriter
Stop & Shop
Zoë’s Role: Copywriter
