“By showing your communities your detailed financial information, stories of impact, successful initiatives and more, you will create trust through transparency.”
Zoë Stetson, Copywriter
Annual Reports
The importance of building strong connections with supporters has never been more important. More than ever, donors are seeking personal engagement, transparency and a sense of purpose in their charitable endeavors. An annual report is a great opportunity to show readers exactly where and how their money is being spent. It also gives them and other supporters a unique opportunity to view the inner workings of your organization. By showing your communities your detailed financial information, stories of impact, successful initiatives and more, you will create trust through transparency.
Think of it as a win-win—your supporters feel good about their donations and ongoing partnerships, and you feel good letting them know that their contributions are funding your mission in real, meaningful ways.
Capitol Region Education Council (CREC) Annual Report
Role: Writer/Editor/Proofreader
Located in Connecticut, CREC’s magnet schools work with families to ensure success for all students by eliminating opportunity gaps. They provide rigorous, relevant and engaging instruction where students feel connected, achieve their goals and are empowered to positively impact the world in which they live.
Link to Zoë’s Copywriting Details 
Download the Full Report 
Easter Seals Goodwill Industries Annual Report
Role: Writer/Editor/Proofreader
Easter Seals Goodwill Industries, in Connecticut, grows opportunities for people with disabilities and special needs to lead meaningful lives through employment.
Link to Zoë’s Copywriting Details Download the Full Report
Viewbook
The Jewish Home for the Elderly Viewbook
Role: Writer/Editor/Proofreader
Choosing a long-term care facility for a loved one can be a daunting endeavor for families. This viewbook shows that we treat their family members with the dignity and respect they deserve.
Link to Zoë’s Copywriting Details Download the Full Viewbook
