Writing Samples
“There are unsung heroes all around us, and it has been my mission to find them and tell their stories.”
Zoë Stetson, Copywriter
Press Releases
Well-written press releases and media advisories can be cost-effective marketing tools to gain the media’s attention for potential news stories. They are also terrific ways to make official announcements.
 | Press Release: CREC Partners With Trifecta Ecosystems to Enhance Science—Read Zoë’s copy for this project  . |
| Press Release: Goya Foods Brought the Comforts of Home to Displaced Families—Read Zoë’s copy for this project . |
| Press Release: Elementary Honors Ensembles Featured CREC Performers—Read Zoë’s copy for this project . |
| Press Release: Student Learning Benefits from Donated Fire Truck—Read Zoë’s copy for this project . |
Feature Stories
Feature stories highlight your company’s culture or showcase the people behind your brand. They are an excellent way to connect with your target audience on a deeper level and build long-lasting relationships based on shared interests and values.
 | Feature Story: East Haven Theater Staging Two Hit Musicals in July—Read Zoë’s copy for this project . |
| Feature Story: Fan Letter Creates Lasting Impact—Read Zoë’s copy for this project . |
| Feature Story: Profs Unearth Secrets of the Dead on The Mummy Road Show—Read Zoë’s copy for this project . |
| Feature Story: Quinnipiac Entrepreneurs Link Student Spending With Area Businesses—Read Zoë’s copy for this project . |
| Feature Story: Aspiring Filmmakers Take Talent to France Newspaper Article—Read Zoë’s copy for this project . |
Media Advisories
 | Media Advisory: Student Action Team Donating Food to Rocky Hill Food Pantry—Read Zoë’s copy for this project . |
| Media Advisory: Town of South Windsor and South Windsor Fire Department donate fire truck—Read Zoë’s copy for this project . |
Media Coverage
 | Zoë’s Role: Pitched this story that generated local television coverage: East Hampton student turns mean comments into teachable moment. Watch this touching story that exemplifies the meaning of brotherly love. |
Letter to the Editor
 | Letter to the Editor: Nurse Shortage Reaches Crisis Proportions—Read Zoë’s copy for this project . |
|---|
Crisis Communication
 | Crisis Communication: Subway Crisis Manual—Read Zoë’s copy for this project . |
|---|
Magazine Articles
 | Magazine Article: Yoga—Exercise as Medicine—Read Zoë’s copy for this project . |
| Magazine Article: Saratoga—Premium Bottled Water—Read Zoë’s copy for this project . |
| Magazine Article: Splash Blast Flavored Waters—Read Zoë’s copy for this project . |