Crisis Communication: Subway Crisis Manual

COPY EXCERPT: The Roles and Responsibilities of the Crisis Management Team
Copywriting by Zoë Stetson

Why Proper Crisis Management is Important

What are your chances of having to deal with a crisis? The bottom line is that there is no such thing as a business in which crises don’t occur.

This leaves you with two choices: prepare for crises or just react to crises. The longer it takes to react effectively, the greater the potential for damage. And when a crisis erupts, it’s too late to start planning for it.

A crisis can be a career ender or if handled properly, can be reduced to minimal risk. Through thoughtful re-planning, the negative effects of a crisis can be mitigated by developing strategic plans and responses to crisis situations, requiring policies, planning resources, analysis, communications, relationship building and decision-making. Effective crisis management will use all organizational capabilities and will especially rely on management to act swiftly and decisively.

Download a PDF of the Subway Crisis Manual.