About Zoë

E. Zoë Stetson, 10 Halstead Lane, Branford, CT 06405 | 203-536-7665 | Email | LinkedIn

Master of Science, Journalism, Quinnipiac University, Hamden, CT 2003
Bachelor of Arts, English, Shippensburg University of Pennsylvania, Shippensburg, PA

Digital Content Proofreader, PureRed, Stone Mountain, GA (Contractor from June 2024 – July 2024)

• Proofed/edited back-to-school website copy for agency’s major client, Charter Communications, Stamford, CT

Senior Copywriter and Communications Specialist/Podcast Producer, Marketing and Corporate Communications, BlueTriton Brands (Formerly Nestlé Waters N.A.), Stamford, CT (Contractor from March 2020 – June 2023)

• Managed and supported communication activities, such as presentations, talking points, leadership messages, video content, web content, organizational announcements, employee engagement communications, town halls, and annual sales meetings
• Created compelling multimedia content, including videos, websites, social media, advertising copy, and written communications that effectively conveyed the company’s mission, strategy, and priorities
• Partnered with subject matter experts and brand managers on projects that directly impacted new business and customer retention
• Demonstrated strong writing and editing skills and the ability to write for a variety of audiences across multiple communication channels/vehicles, including print, online, broadcast, and social media
• Lead copywriter for SEO-optimized website marketing content that rebranded the company’s national bottled water brands
• Producer/Scriptwriter for This Is How We Planet podcast series for iHeart Radio, focused on health and wellness
• Wrote water-related promotional materials and coordinated special packaging with Graphic Design

Partnership Specialist GG-0301-09, U.S. Department of Commerce, Census Bureau, Connecticut (2020)

• Developed community partnerships throughout Connecticut to ensure full Census participation until the pandemic was declared

Communications/Media Relations Specialist, Capitol Region Education Council, Hartford, CT (Oct. 2017-June 2018)

• Developed and implemented comprehensive crisis communication strategies. Identified potential risks and vulnerabilities and developed proactive plans to effectively address them.
• Primary media spokesperson; prepared executives for media interviews
• Managed all internal and external communications that positively positioned the organization, and the programs and services offered by its sixteen magnet high schools, ten business divisions, and Foundation
• Wrote, edited, and proofed annual reports, information booklets, flyers, newsletters, executive communications

Communications Content Writer/Editor for Creative, Communications, Production & Education, Aetna Insurance Co., Inc., Hartford, CT (Sept. 2012-Jan. 2017)

• Oversight and participation in the research, writing, design, proofreading, and production of member, provider, and executive communications that included website content, newsletters, scripts, brochures, direct mail, promotional literature, presentations, and other internal and external communications
• Developed communications that effectively communicated the company’s vision and goals, and focused on the customer and their place in Aetna’s consumer journey
• Provided editorial support to business partners from start to finish, including monitoring project timelines
• Obtained approvals from subject matter experts, project owners, and Compliance and Legal departments
• Maintained a consistent voice and audience focus in targeted communications
• Lead quality reviewer for member and provider communications, ensuring that communications produced by business units were error-free and adhered to Aetna’s plain writing guidelines and brand standards
• Educated/coached/mentored business partners personally and via webinars on plain writing techniques to improve their consumer and provider communications
• Contributing writer for internal and external communications including OfficeLink Updates, Coventry Provider News, Network Communications Weekly, Field Communications
• Received five employee “Rewards and Recognition” awards

Marketing Specialist, Connecticut Radio Network International, Hamden, CT (contractor/Dec. 2011-April 2012)

• Developed, wrote, edited, proofread, and customized marketing proposals for national clients (e.g., Hershey’s, MasterCard, Subaru, Walgreens) that integrated consumer, shopper, and retail objectives into innovative promotional radio campaigns that motivated shoppers to buy and enticed retailers to increase merchandising

Marketing and PR Specialist, Connecticut Light & Power/Northeast Utilities Services Co., (Eversource), Berlin, CT (contractor/May-Nov. 2011)

• Wrote and edited customer engagement materials including brochures, press releases, video scripts, customer bill inserts, radio, television, and print advertising campaigns, and managed telephone outreach campaigns

Communications Manager, Planet Fitness, five Connecticut locations (contractor/2007-2011)

• Wrote, edited, and published employee newsletters and member communications, photography
• Promoted employee and community engagement through special events, media relations, and other initiatives

Marketing, Events and Development Coordinator, Easter Seals Goodwill Industries, New Haven, CT (2007)

• Wrote news and feature stories, website content, annual report, press releases, employee newsletters, executive communications, speeches, legislative communications, development communications, produced company video
• Advised department heads and managers regarding marketing, advertising, and promotional needs
• Coordinated and promoted fundraising events (golf tournament, Lobsterbake, wine tasting, Fantasy of Lights)
• Pitched stories to the media, scheduled media interviews, and served as media spokesperson
• Implemented, coordinated, and monitored a branding campaign to generate positive public recognition

Freelance Writer/Consultant (2002-2010)

• University of Bridgeport, Bridgeport, CT (assisted with student admissions-related activities) (2002-2004)
• American Cruise Lines, Guilford, CT (wrote cruise-related brochures) (2010)
• Yale New Haven Health System Center for Emergency Preparedness and Disaster Response, New Haven, CT (edited emergency preparedness guidelines for tri-state area hospitals) (2010)
• Charter Oak Health Center, Hartford, CT (reviewed grants) (2010)
• Universal Healthcare Foundation, Meriden, CT (reviewed grants/RFP writing) (2006-2007)
• Vincent’s College, Continuing Education Department, Bridgeport, CT (promoted classes) (2004)
• SUBWAY World Headquarters, Milford, CT (wrote company’s crisis communications manual) (2003-2004)
• Quinnipiac University, Hamden, CT (wrote news and feature articles) (2002-2003)

Director of Marketing and Community Relations, The Jewish Home for the Elderly of Fairfield County, Inc., Fairfield, CT (2000-2001)

• Developed and implemented advertising, media relations, marketing plans to meet the overall organizational and strategic plans of the Home and Foundation; tracked marketing and advertising initiatives
• Wrote/edited/proofed news magazines, advertisements, press releases, website content, brochures, view book
• Counseled senior leadership on understanding business challenges and organization needs, and delivered communications and event support to meet those needs
• Managed advertising and publications production and printing budgets; selected vendors

Director of Public Information and Marketing, Gateway Community College, New Haven/North Haven, CT (1997-2000)

• Developed and implemented annual media relations strategies and marketing plans
• Managed the research, writing, design, proofreading, and production of admissions materials and a new view book, press releases, website content, print and broadcast advertisements, brochures, newsletters, scripts, direct mail, promotional literature, presentations, college catalog, schedules, and other internal and external communications
• Primary advertising copywriter; placed all print and broadcast advertising; managed printing and advertising budgets
• Provided communications counsel and editorial support to college departments

Director of Public Relations, Rosemont College, Philadelphia, PA (1995-1997)

• Developed a strategic communications program and worked closely with enrollment management and admissions personnel on advertising and marketing initiatives, significantly increasing undergraduate enrollment
• Wrote/produced internal and external publications, handled media relations, and served as official spokesperson

Freelance Writer/Consultant (1994-1997)

Newsletter Editor/Events Coordinator/Membership Development, Maritime Exchange for the Delaware River and Bay (tri-state port advocacy member organization), Philadelphia, PA (1995-1997)

Editor, national pharmaceutical ad campaigns, Merck & Company, Inc., Human Health Division, West Point, PA (1995-1996)

Writer, Private Industry Council, Philadelphia, PA (1994-1995)

Radio Script Writer/Editor, Scott-Levin Associates, Pharmaceutical Marketing, Newtown, PA (1994-1995)

Full-Time Employment (1980-1993)

Writer/Associate Producer, Public Affairs, WTNH-TV 8, New Haven, CT (1991-1993)

Communications/Marketing Director, Private Industry Council (Workforce Alliance), New Haven, CT (1984-1991)

Public Affairs Talk Show Host/Producer/Advertising Copywriter, WLYH-TV 15, Lancaster, PA (1980-1984)