“Let’s face it. Healthcare communications can be confusing, not to mention a little scary. Connect with your audience by using simple words and short sentences. Break up copy with scannable headlines and subheads. Think about what they care about and how they might respond to your information.”
Zoë Stetson, Copywriter
Aetna Projects
Did you know that one-third of U.S. adults have trouble reading and acting on health-related information, according to the Centers for Disease Control and Prevention? That’s why clear and simple communication is crucial in healthcare. It can help people prevent health problems, protect their health and better manage health problems when they arise. My goal as a writer and editor at Aetna® was to produce easy-to-read and understand communications for members and providers by writing at a sixth-grade reading level for members and nineth grade for providers. Yes. Really.
