“Energy Conscious Blueprint” Stop & Shop Case Study
COPY EXCERPT: Below is some copy from the Energy Conscious Blueprint Case Study
Copywriting by Zoë Stetson
This program is for business customers planning new construction, major renovations, new production or process equipment, or replacement of existing equipment near the end of its usetul life. Benefits include financial incentives to offset the premium costs associated with energy-eff icient technology. This program is one of several innovative solutions offered by the Connecticut Enetgy Efficiency Fund and administered by Connecticufs utility companies. For a complete listing of energy-ef ficiency programs and services for elec’tric and natural gas customers, visit www.GTEnergylnfo.com or your utility company’s website.
Stop & Shop was founded in Massachusetts in 1914 by the Rabinovitz family as the Economy Grocery Stores Company. By 1947, there were 86 supermarkets and a new name: Stop & Shop. The first Super Stop & Shop pioneered the superstore concept in New England in ‘1982. ln 1996, the Company was acquired by Ahold, which employs 450,000 people and serves 40 million customers worldwide. Based in Quincy, MA., Stop & Shop now operates more than 385 stores, employing 59,900 associates, in six northeastern states.
